“There’s never been a better time to pick up a Kindle. Amazon is introducing an entirely new lineup of Kindle devices, including the first-ever color Kindle, a reimagined Kindle Scribe, the fastest Kindle Paperwhite ever, and a new entry Kindle in a fun, new Matcha color,” the company noted in an official statement. The launch comes on the same day when Apple announced a fresh iteration of its iPad mini line-up.
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