You make a great point about Amazon trying to get more market share in good selling products. There has been many instances where Amazon will manufacturer a great selling product(copied from a Seller on the platform) and then either kick them off or just price it below theirs making them lose or go out of business. I will agree that they have built something great but during that journey they crushed so many small businesses on the way. Similar to when a Walmart gets in town, many small businesses around will fail because they just can't compete. Another great post 👏🏻.
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Ultimately people decide what should succeed. It all depends where people take their business.