I would also say use variations in your title, URL and H2 tags i your posts so say your article is about SEO, you could use SEO in one, Search Engine Optimisation in another and Search engine marketing in another that way you have more exact match keywords present across your content
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I don't really use the method but you could easily slip a second and maybe even third
h1
title in your post (depending on its length) rather thanh2
.There is nothing against doing so and then that is definitely a solid recommendation.
(AFAIK h2 is not weighted?)
!ENGAGE 20
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ENGAGE
tokens.