The most effective advertising is done when you have solid branding, which includes culture, target audience, ...
Defining a culture we want to build by taking the best parts of the culture and amplifying them, ...
A very useful post, for certain other projects. I found these points particularly focusing for Creative Coin community building. I think I need to focus on supporting the community that's active, rather than necessarily trying to recruit. Others will join when there is something great to join.
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That's a good idea, current community equals.. next users and how they feel impact every new user, what they say and think.. etc.