I think what's great about it as well is that I don't really see a way people could operate a bot on it. I enjoy Splinterlands as it's a fun game but unfortunately the only reason the game ranks high on the dApp radar is because of the 99% bots volume.
What I like about CBM is that you can pop in every so often, do the quest things and then log out, not a big time commitment!
I think it's really cool that the game connects to real websites and information about brewing, that's the first I've seen of that type in the gaming world!