Toys “R” Us is proving artificial intelligence could have a future in film.
The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was created almost entirely by using OpenAI’s new text-to-video tool.
The company’s entertainment studio partnered with creative agency Native Foreign, which had early access to Sora. Toys “R” Us said it believes it is the first brand to debut a film using the technology. The tool is not yet publicly available.
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https://edition.cnn.com/2024/06/25/tech/toys-r-us-sora-ai/index.html