Governance and sustainability issues will demand a lot of attention from startups in the coming years, even among those whose final product is not directly linked to ESG solutions. In a scenario in which sustainability is no longer optional, startups that align their business models with ESG principles tend to capture a larger market share. Investment funds are increasingly demanding with sustainability criteria, and companies that integrate diversity and inclusion policies, in addition to adopting sustainable practices, are more likely to attract international attention.
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