With the update,invitations now highlight new features or content coming to the app or game, which could encourage testers to try it out. In addition, Apple says the beta builds of apps and games that have been already approved for publication the App Store will be able to include screenshots and the app category along with their invite. This will make the beta testing experience feel more like downloading from the App Store. It could also challenge the alternative testing marketplaces that have popped up in recent years, like Airport, which includes app screenshots, and Departures, which organizes apps into categories.
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