It’s not wholly surprising to see Amazon explore enterprise options for its smart glasses tech. Reuters’ sources also stated that the last-gen Echo Frames sold fewer than 10,000 units — disappointing when compared to how successful the Ray-Ban Meta glasses have been. (Both were released around the same time last year.) Pivoting to enterprise has also long been the playbook for underperforming smart glasses and AR headsets, including Google Glass, Magic Leap, and Microsoft HoloLens. Also unclear is whether Amazon will keep this purely for its own delivery network or pursue third-party enterprise contracts. That said, it’s possible that some of this tech will also make its way to consumers. The report notes that Amazon is working on an embedded screen for future Echo Frames glasses that could show up sometime in Q2 2026.
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