Convinced that the best market opportunity lay with a one-size-fits-all option that could retrofit existing helmets at every level of football, as opposed to the brand- and model-specific ProCap, Erin and Lee struck out on their own. But the biggest difference in their eventual prototype had to do with how it was attached to the helmet in the first place: Its straps looped around the facemask and fastened to themselves, thereby loosely “floating” on top of the helmet rather than affixing directly via sticky-backed tabs.
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