Imagine a company needs to create a successful marketing campaign. Far beyond data and algorithms, a human touch is needed, a deep understanding of the cultural, emotional and psychological nuances of the target audience. This is where LLMs come in as catalysts: by providing quick insights, generating draft texts, and suggesting ideas, they free up professionals' time and energy so they can focus on what really matters — creating something unique and meaningful.
Additionally, LLMs allow creative teams to explore a wider range of ideas in a shorter amount of time. They function as continuous brainstorming, offering suggestions that, although they may not be perfect, serve as springboards for the development of more refined concepts. This refinement process, in turn, depends entirely on human vision and judgment, which filter, adjust and improve the ideas generated by AI until they become viable and innovative solutions.