Apple
Turning to plastic: “cheaper” version of the Apple Vision Pro should cost US$2,000
Apple is about to launch a more affordable version of its acclaimed mixed reality glasses, the Vision Pro. According to information released by Mark Gurman, renowned Bloomberg analyst, the Cupertino giant plans to launch a variant of the headset in 2025 with an estimated price of US$2,000, approximately R$10,000 at the current price.
This new version of Apple Vision Pro represents a bold strategy by the company to expand its user base in the mixed reality segment. The original model, launched in 2023 with a price of US$3,499 (around R$17,500), established a new technological level, but its high cost limited access to a wider audience.
To achieve the most competitive price, Apple will make some concessions in terms of materials and specifications. The new model will replace aluminum and glass with plastic in its construction, a significant change that will reduce production costs. Furthermore, the device will feature a less powerful processor, possibly the A18 Pro, which should debut in the iPhone 16 Pro line.
One of the most notable features that will be sacrificed is the EyeSight feature, which displays the user's eyes on the outside of the headset. This function, which uses an external screen, will be removed to further reduce manufacturing costs.
Despite these changes, Apple maintains high expectations for the new model. Gurman reports that the company aims to double sales of the Vision Pro with this more affordable version, indicating a strong bet on the market potential for more affordable mixed reality devices.
It's important to note that even with these changes, the $2,000 price tag still places the device in the premium segment of the market. However, it represents a significant step by Apple towards the democratization of mixed reality technology.
Gurman's report also reveals Apple's future plans in the field of augmented and virtual reality. The company is developing the second generation of Apple Vision Pro, scheduled for 2026, which should feature a faster processor. Additionally, Apple plans to launch smart glasses similar to Meta's Ray-Bans and AirPods with cameras, possibly in 2027.
This information suggests that Apple is committed to expanding its presence in the mixed and augmented reality device market by offering a wider range of products to serve different consumer segments.