This could actually be a path forward. In fact, the last few years have shown that as much as we can promote HIVE through Social Networks on Web 2.0, this has not worked so far.
I also believe in the potential that AI can help us in this regard. As it is still something "new" for many people, we just need to find a way to attract these people's attention with the help of AI.
These chatbots are increasingly being visited by millions of people and I believe that we can reach 100k users.