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A number of factors. Obviously getting more from the people who are already on hive is vital. But there are other things in the works such as partnerships and other expansions to the UI.

All of that should have an impact upon the page views which feeds into ad revenue. I feel that once that starts, if price moves up, we know how that excites people and draws attention.

We might not like it but we cant deny that green candles and mooning tokens get attention. $LEO might be the biggest promotor in this.