Building a Brand in the New Digital Age

in LeoFinance9 days ago

About seven years ago, a work colleague showed me her TikTok feed. I found it entertaining, but it didn’t seem very helpful to me, so I never downloaded the app. I thought it was a waste of time since it didn’t offer anything educational or worth investing my time in.

1000031318.jpg

Back then, my attention was focused on Web3 and crypto, which were starting to gain popularity around the world. I decided to dive deeper into researching blockchain and cryptocurrency because I believed they represented the future of finance—and potentially e-commerce too.

That’s when I discovered social media apps built on the blockchain, which truly fascinated me. I never imagined it would be possible to earn money by blogging or posting content. From that point on, I dedicated my time to learning and building my network on Hive, as it’s a trailblazer in the world of crypto, finance, and e-commerce.

It was an exciting development in the space, and I felt it would be unwise not to get involved early. Being an early adopter is a huge advantage, especially when this technology eventually becomes mainstream—so to me, it made perfect sense to be a part of it.

Meanwhile, mainstream social apps like TikTok have quickly evolved from being purely entertainment platforms into powerful tools for entrepreneurs to build their brands, market their products, and even make sales. Major business brands have also jumped on board, using the app to run marketing campaigns and advertisements, thanks to its massive user base.

TikTok is no longer just a social app—it has transformed into an e-commerce platform by adding features like ads, post promotions, and integrated storefronts where users can directly sell their products. It was a bold move, but it has proven to be highly effective, as user adoption of these features has been strong.

And why is that? It’s the potential for fame and the opportunity to earn money in various ways within the app. Entertainment was the solid foundation that initially drew users to TikTok, but the ability to earn rewards by posting content is what keeps them engaged and coming back. Plus, having a huge user base to interact with only adds to its appeal.

That’s something I want to tap into—a massive user base that’s receptive to both content and products. Right now, I only have content to share, but I’ve started learning more about entrepreneurship through the app. I’ve begun following creators and pages that focus on branding, marketing, and everything related to building a profitable business.

This app is blowing my mind with how much it has evolved over time. The content I come across these days isn’t just entertaining—it’s also educational. Even though it’s short-form content, it’s packed with valuable information and insights on specific topics.

Some may think it’s too late to get into TikTok, but I believe it’s quite the opposite. I say that because the entrepreneurial phase of the platform is just beginning. It may be early days, but things are moving fast. More and more users are embracing the app’s potential for entrepreneurship, and I want to give it a try to see if it’s something I can leverage to build a brand and a business on top of.


1000031373.jpg

TikTok may have started as an entertainment app, but its evolution into an entrepreneurial platform is opening up exciting new opportunities. With the right mindset and strategy, creators like me can turn content into something truly impactful. I’m just getting started, but I’m eager to explore how far I can go in building a brand and business in this fast-moving digital space.


curamax.gif

Sort:  

Hi Max, I think that it will be great to expose Hive on Tik-Tok?

Yes definitely a good move. There's an ocean of user base in TikTok.

I'm currently researching more about it and figure out what they call as the "hook" in the first 3 seconds. It's the difference between a few 100 views to multi-1000 views.

I'll be sharing more about it soon.

Looking forward to the results of your research. The hook sounds similar to Hive's introductions to the posts.

!PIZZA

Thanks mate! Yes, kind of similar to Hive's intro to a post.

I love using tiktok! Users of this platform is from younger generations.

Exactly! While Hive caters more to more mature users/audience, TikTok on the other hand is catering more to the young users.

I think it makes sense to join both platforms 😁

Tiktok sure does help in affiliate marketing. But in our country, posting contents alone in tiktok wont give ua any monetary rewards.

I heard that affiliate marketing or product selling is the fastest way to make money because it depends on how well you market the product.

Right now, I'm looking into increasing my reach then I will consider AM & PS in the future 😁

Tiktok is banned here, but I have heard it provides tremendous opportunity for creators.

😳 for real? Any issue why it was banned?

There was a time when TikTok is the most downloaded app in India and US.

Although TikTok can be addicting, I'm limiting my consumption to content that I feel is educational and skip the ones that isn't. The algorithm does a great job giving me videos that I only want.

image.png

Thanks for sharing. I'm not sure if the rumors I heard is true that US companies are trying to acquire TikTok.

If it happens then it could lift the ban.

Sending you an Ecency curation vote!

Thanks so much for the support 🙏

Brother can you give me your contact .. i want to learn something

Hi! Feel free to ask me about it here 👍

How can i get support like you

Loading...

The platform has a lot of users which would help any creators

Yes definitely. A lot of active users indeed.

My posts are getting hundreds of views, and that's why I think that it's a good opportunity to market Hive over at TikTok.

And of course, it would be great to grow my network of friends over there.

!PIZZA
!LOLZ
!INDEED
!HOPE

I'm in hospital because I drunk a cup of petrol.
That was a very fuelish thing to do.

Credit: reddit
$LOLZ on behalf of cryptoyzzy

(3/10)
Delegate Hive Tokens to Farm $LOLZ and earn 110% Rewards. Learn more.@curamax, I sent you an

Thank you!

TikTok is one of the applications that has many young audience

Exactly! And that's why I think that it's a good platform to learn more about the trends nowadays.

I'm impressed by the creativity of the young creators over there. I'm learning a lot :)

TikTok was also a recent discovery for me. The experience was not as I expected. I find many useful videos that don't require much time.

!PIZZA

!LOLZ

Agree. I'm currently consuming a lot of videos over there and also downloading them (especially the ones about entrepreneurship). I think they are very valuable.

TikTok has shifted to a more educational social platform. I'm learning a lot :)

Crypto and some shifting sentiments in public rhetoric are my favorites.

!PIZZA

!LOLZ

I have not seen any video related to crypto in my FYP yet, maybe because I was too focused on entrep-related topics. The algo is doing a great job giving me topics that I like so far :)

I stumbled upon three profiles at least, though they are more suitable for those new to crypto. Their videos were excellent. How I wish I could learn that skill.

If it's not too much, may I request for any of the links of their TikTok page. Thanks 🙏

And here is another one: https://www.tiktok.com/@cryptomasun

How do you genetically modify ducks?
Dump coca cola in the lake, because its quacktacular!!!!

Credit: reddit
$LOLZ on behalf of rzc24-nftbbg

(6/10)
NEW: Join LOLZ's Daily Earn and Burn Contest and win $LOLZ@curamax, I sent you an

I left my last girlfriend because she wouldn’t stop counting.
I wonder what she’s up to now.

Credit: reddit
$LOLZ on behalf of rzc24-nftbbg

(2/10)
Farm LOLZ tokens when you Delegate Hive or Hive Tokens.
Click to delegate: 10 - 20 - 50 - 100 HP@curamax, I sent you an

Keep it up bro. I think you are on the right track!

PIZZA!

$PIZZA slices delivered:
cryptoyzzy tipped curamax
rzc24-nftbbg tipped curamax (x2)
(2/15) @papilloncharity tipped @curamax

Moon is coming - April 19th, 2025

Your journey from Web3 to exploring TikTok for brand building is fascinating. I'm impressed by your willingness to adapt and learn. Leveraging TikTok's massive user base and entrepreneurial features could be a great move. I'm excited to see how you grow your brand and business on the platform.💪

I agree with everything that you said, it aligned with the thoughts that I shared in my post. I'm really glad that we think alike, and it's a pleasure to receive a comment like yours. Thanks a lot, you made my day :)