My thoughts remain what they have long been:
In order to draw Web 2.0 users into our Web 3.0 ecosystem, we have to outwardly offer things that appeal to Web 2.0 users. It's basically marketing 101 — you have to meet your customers where THEY are, not where YOU are.
The previous biggest success "bump" we had was Splinterlands. WE know what it is, here... but outwardly it was a game pitched to gamers. It had ease of access: You pulled out your Visa/Mastercard and suddenly BOOM you had a Hive account. Even our son the gamer has a Hive account. He could care less about blockchain, decentralization, crypto or anything else... but he's into MTG and thought Splinterlands was a cool attempt at creating something online.
I believe the future of Hive lies not in what we ARE (blockchain, decentralized, crypto, etc.)* but in what we DO. Blogging? Sure! Threads? Sure! Gaming? Sure! YouTube-ish video? Sure... when 3Speak gets fully ramped up and running and turns their attention OUTWARDS. Commerce? Again, we have HiveList, but it's just a grain of sand at this point.
It's easy to slide into writing an entire essay on this... but "short version," we have to "pitch" what someone who knows nothing of Hive would find really cool and worth investigating... not what WE think is really cool... because we're already here!