Trust and reputation are both very important factors, and not just in an environment like Hive. I seel things online I and I have customers "known to me" who even live in other countries and there are some I will send items to "on suspicion" before they have paid me... been doing it for 25-odd years and so far never been burned. But there has to be a sort of "mutuality" there.
I'll add that clear communication is super important, so people understand what to expect rather than leaving anything open to "guessing from hints."
=^..^=
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