Why do I have what mostly amounts to "a cat blog?" Because it's universally consumable content that can be shared in many places... as cat content, not necessarily as a Hive promotional effort.
I'm using myself as an example. I ended up here because I read an article that was published on St****t; it had nothing to do with blockchain, crypto, earning money online or the platform, itself. It had to do with a topic I was researching.
That's how grassroots works.