Survey could be a better option to get the members opinion about the community. Sometimes members are feeling hesitate to talking about the community to the leaders. SO it could be better to make a survey to get their expression.
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sometimes they talk but the community managers don't understand or don't want to listen. Listening to both positive and negative opinions from the community is VERY important!
That's a brilliant idea too. Sometimes we feel awkward letting out our thoughts. An anonymous way of giving our opinions on certain things makes us feel more comfortable doing it than doing it openly.