Exactly. There is really no upside to making those projections for them. I get that they're probably even MORE excited about what they're doing than we are, but, as I said in the article, if they miss their projection, even if it's through no fault of their own, then the negatives start screaming. Better to let the "date" happen when it happens and surprise people when it comes out. Just my opinion, of course.
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The surprise aspect could even help with the hype when it launch out of seemingly nowhere.