I think hive is ahead of it's time. The average reddit user doesnt understand blockchain, or decentralised tech so Hive can be intimidating at first. 10 years from now when a substantial portion of the population has at least some crypto, i think Hive could potentially be huge. I can imagine large sub-reddits makinf there own front end on the blockchain to reward users. Think if every sports team sub-reddit made a hive front end with a token, and interact just like on reddit? I think sub-reddits and similar communites are who we should be reaching out to as oppossed to like instagram.
I bet 10 years from now there will be communities like that. Hive is in a good position to be that platform, if we can do it right. The tech works great, its the marketing and problems like steem had that could prevent it. Even if we dont see huge adoption soon, if we just keep building, and making good content i think we will be in a good spot 10 years from now.