Thanks for the comment!
Nobody is stopping anyone to built something with a reasonable businesses model.
Anyone can build app, web or mobile and implement its tokenomics with ads (built value around his token) or even more, and just use Hive as a secure text storage and its current userbase.
Its true the few whales can control witnesses and the dao, but that is also not for eternity. A big player can come up, buy stake and challenge the status quo. (just not in a way sun did it :).
Nobody is in full control around here that is for sure, although some have more influence then others. Will see how it goes.