One shouldn't underestimate consistency, doing things over and over has its ways of paying back. Maybe I should delve a little into the Christian faith. Here, consistency can be seen as a way of consecrating oneself. It is one of the best ways to exercise faith, trusting that sooner or later, there will be a supernatural intervention to a pending circumstance.
When I read bible stories of how men of old exercised this faith I am always moved to align or even do better. One doesn't have excuse when it comes to doing his obligation here on Earth because there are men who passed through the same stage and were able to scale through. Have you ever heard of that Bible context that says 'pray without ceasing'. It doesn't matter whether it is working or not, your duty is to keep the prayers coming.
Of course, it has always yielded results, look at the case of father Abraham who was consistent in the things of God yet without a child for so many years. He continued keeping his alter burning, creating intimacy with his creator and trusting the process. What happened in the latter part, he is now called Father of many nations. It is always the needed puzzle to solve. Staying is one thing, staying long enough is another.
Let's come back to the world of business. I once saw a motivational quote where Jeff Bezoz was tagged to say 'You can be grinding for four years and nothing happens yet the fifth year becomes the game changer'. How will you even reach the fifth year without passing through the first, second, third and fourth. We just see businesses emerge and we wish to be like them without knowing how many years they stayed in oblivion. Many big entrepreneurs have always testified it started in their backyard.
This is something I have to understand too as an upcoming entrepreneur. Patience must be exercised where it is needed. What am I saying here? We as a business are yet to hit those big targets and contracts. It can be very worrisome when you are consistently spending money and time on marketing and advertisements.
You flashed ALL you could at day1 and the result didn't come up. You continued the same day 2, 3, 4 and so on. Before you know it, one week, one month and months are gone.
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This always calls for a reanalyzing anyway. Nevertheless, the fact remains this, you just have to keep showing up. You can rebrand your advert and introduce new techniques yet you shouldn't stop when that signal is not coming in. Eyes are always watching, it takes one connection to disconnect from months/years where nothing where happened. We are going to do it again and again until we get what we want. I am throwing in some bucks on external marketers while I also join in publication.
There hasn't been that tangible feedback yet I refuse to bother them too much. I know it is all a matter of time, I feel they too will step up overtime to make sure they are worth the pay. Making a presence in the world of business is about being ready to spend on the important channels that can boost business overtime. We are coming out bigger and better than we were last year. We added the sewing department as of last year and we are still working on advertising more on that.
Adding to that, we have incorporated another section which has to do with branding early this year. This also calls for a new customer base attention. There is much work to be done to get this attention.
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The market may seem scarce no doubt due to many forgone alternatives in the country yet I must tell you, people are still making the most of a good connection. It is something I told my co-partner, we are no longer targeting individuals as customers but rather big organizations. The idea is to get bulk/contract orders and serve ourselves so many stress.
To conclude, let me add, till this happens, we have to be very consistent. Continuous advert and service marketing will remain the key. We have been here before. I could remember when we started the entire business some years ago. There were days we stayed in the office without a single customer turnover. People were always passing by of course. They were always noticing what we do and overtime, they began to show patronage.
"Consistency is a battalion that breaks resistance"---dani-EL. I feel anyone that shows consistency and commitment in something becomes a disturbance to time. It will start looking for ways to settle you so it can have some breathing space. It may sound funny yet there is a lot of point in it. In the end, we can say better days are always ahead of us but we can't get there if we do not show up everyday again and again.
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