There are so many things to consider in business. One has to look from personal to internal and the external factors that will scale productivity and bring out the needed revenue. So this is Part B of the article I wrote yesterday. You can see the full article here. I am centering on advertising and how it can be done right. I am really putting much focus on this sector because it carries the green light I need.
Of course people must get to know what you are doing and as I said in yesterday's article, beyond what you are doing, 'the how' or should I say the depth of your service or product matters. Just go over the first article and you will learn more. I am sure it will add more spice as you are going through this one. Advertising is very broad and many end up advertising without result.
One of the ways to stay limited even when running adverts is a continuous feeding of the same audience
. Observe this in online marketing and you will see how big companies try to spread their adverts across many sites and blogs. The idea is not just about getting many eyes but rather getting closer to new eyes. Business moves when who needs the service desperately is met.
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Ok, let's say for instance, I have a customer base of 500 clients that I advertise my service to on my social media handle. What will the growth of my business look like? I am mostly dependent on these same people making a turnover. This already limits my business to who I am expecting to show up. Adding to that, they are getting acquainted with what I do. This is good but it also has a limitation of little exploration. What do I mean here, I may put out an enticing advert and they may not be bothered to click through. Already they know what and what I am centering on.
This is where the need to feed a broader and an increasing audience matters. Without doubts, this will need some amount of money to manifest. Getting yourself on those big billboards that is well strategized already gives you such access. Getting to find social media influencers to push your product or service is another way to achieve this. Running adverts on TV and radio stations adds up.
Personally, I was planning on sponsoring a program or a team with our company name well tagged everytime they are out for occasions. This will be a good business as everyone involved in the team or benefiting from the program will in one way or the other be marketing for us. As I earlier said, the idea is a new audience, passersby will be observing and noting. You never can tell who has taken the company email or phone number for more enquiry.
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This is something I will also have to pass down to my current marketers. There is a need to find ways to put our brand in new eyes. Continuously depending on your Circle of friends for patronage is a limited form of business. One needs to be able to pull unforseen deals which will stem mostly from taking what we do into a massive pool of individuals. As of yesterday, it was someone who I never expected that linked a new customer to us.
When the deal was done, she later came to me and said how involved she was in that deal. How the conversation started was what interested me. She said the person asked her 'where can I find'. That is one big question that proper advertising will always take advantage of.
To conclude, let me add, as an entrepreneur, one must be able to find out tactics to scale business. The idea of visibility is crucial from the research I have made. Nevertheless, this also opens up a bracket for another question: how capable are we to handle the turnover. Maybe I will write about this by tomorrow and extend this content to part C. As I earlier said, there is much to advertising and business. Every stage of opportunity comes with a challenge to resolve.
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