I started a new channel in August dedicated to Splinterlands with my account @splinterdany. I post the same on Youtube and 3speak. I have earned more than $2K on Hive and on Youtube I am reaching 30. I have to reach 100 to get my first payment (Youtube demonetized me one month for posting the video link on Hive).
Obviously the appeal of web2 is traffic. Influencers earn more from companies that hire them, than from the platform payment. A story on Instagram can range from $500 to 10k and takes 10 minutes to make. That's why we don't see them coming to Hive. Here the opportunity is for creators who are just starting out.
It will be hard to see those big influencers from traditional networks coming to Hive. They earn a lot and as long as they don't get the consequences of censorship or account deletion, they won't mind decentralization.
For those who are graphically gifted, taking the average payouts lists and making some memes (showing Hive, Spotify, YouTube, and Facebook) might be helpful to spread on Twitter.
I was just thinking about doing that XD
Translated with www.DeepL.com/Translator (free version)
Hive would have to be divided in 2, right? Half for curators.