Astrology references are rooted deeply in culture and global conciousness, at the end it's not about star reading thing but about archetypes, about our common human experience. This fact doesn't need to be used in marketing efforts and it's so broad it goes beyond astrology. (i.e. FB's Libra thing, not even a word about astrology, right?)
Since LEO is also one of the archetypes I'd suggest another one for a brand - AQUARIUS or in the form of adjective as AQUARIAN (Actually a like this one little bit more)
Why?
- Archetype of aquarius is known for communication, technology, new ideas, creativity, non-conventional thinking, financial independence, decentralization, abundance, access to knowledge and finance, these are all aquarian ideas. Aquarian archetype is also inclusive one, one of the fundamental aquarian topics is connecting all people, no matter who they are and where they come from
2.We are collectively entering the age of aquarius, ditching old structures of opression and breaking the chains, AQUARIUS or AQUARIAN* perfectly lands in this spot, this is just what we need to co-create the more open world. That's thing astrologers refer to, but we can see that as increase of popularity of mentioned aquarian topics. - It's catchy, easy to creates associations, this branding will instantly catch attention of millions of people even remotely aware of mentioned changes and archetypes, and connected with proper marketing it's sure success IMO
BTW, I'm super happy about rebranding! We need to have unique and meaningful brands here on Hive.