These problems being:
Decentralisation
Account ownership
Censorship-resistance
While I agree with the thrust of your post, I don't think that the people who are moving from Twitter to Mastodon will recognize these as the problems they have at Twitter. For that reason, they have to first come around to this before they will find this argument convincing.
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Yep, regular people just want to talk to their friends.
They will move to wherever their friends, or the most action is.
But the problems of decentralisation, account ownership and censorship-resistance are all that matters to businesses - Who I think will lead the shift from Web2 to Web3.
If you're a business that needs to put your message in front of your followers to make money, why on Earth would you risk basing your entire ability to conduct business on the whim of a centralised tech platform?
Once the penny drops and businesses realise that they can take control of their accounts and as such completely remove the risk of losing their followers, then they'll convince the normies to come too.
Just need that penny to drop and this current Twitter saga could be the defining moment.
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