Maybe part of the "starting point" has to exist at the grassroots level; the level where we are telling our friends and colleagues about Hive. Do we tell them they can come here to "make money" or to "build a stake in a social media platform?"
Ultimately, those two statements describe the same thing, BUT one is get the money and cash out oriented, while the other has a longer term perspective.
Admittedly, I'm here because I enjoy blogging and the whole concept of gamified social media. It's nice to be "rewarded" but I see that part more as a potential very long term "drip savings account" than anything I am currently trading back and forth.