Pro V1 $55
https://www.titleist.com/product/pro-v1-custom/T2028C-MPV.html
Vice pro $32
https://www.vicegolf.com/golf-balls/vice-golf-pro-plus-white
Callaway and titleist( non prov1)
$24
https://www.callawaygolf.com/golf-balls/supersoft/balls-2023-supersoft.html
Still a bit higher than 30 years ago but not as bad as I would have thought. Of course, back in the day, we were paying prices at the golf club since there was no Amazon. Hell there was no Walmart where I grew up.
I have a feeling easier access changed this a great deal.