Branding 101 - Why you should pay more attention to your branding, here's how it affects consumers ( a two part serie)

Branding is an essential aspect of modern business, and it significantly impacts how consumers perceive and interact with a company and its products. A strong brand can create a sense of trust and loyalty among customers, while a weak or poorly managed brand can lead to confusion and mistrust. In this publication, we will explore the various ways in which branding affects consumers and the strategies companies can use to create and maintain a strong brand.

One of the most important ways that branding affects consumers is through the creation of a unique and recognizable identity. A strong brand is one that is easily recognizable and memorable, and it can help to differentiate a company and its products from its competitors. This is important because it allows consumers to quickly identify and trust a company, which can lead to increased sales and loyalty. For example, when consumers see the Apple logo, they immediately recognize it as the brand of a high-quality and innovative technology company. This idea alone is transferred to others, and this form of branding has led to the success of the apple brand. We see how the majority of people would go for the iPhone over its competitive counterpart samsung despite Samsung having more advanced features in some cases.

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Apple branding is just better, they've privatized their features, and made them look unique, even if their new products aren't much different from their older models they would always continue to make sales for their name alone. This is because their branding has made people attribute their products to affluence.

Another way that branding affects consumers is through the creation of a certain image or perception. A company's branding can communicate a certain message or set of values to consumers, which can influence their perceptions and purchasing decisions. For example, a company that positions itself as environmentally friendly and sustainable may appeal to consumers who are concerned about the environment, while a company that positions itself as luxury and exclusive may appeal to consumers who are willing to pay more for a luxury product.

Branding also affects consumers through the creation of emotional connections. A strong brand can evoke positive emotions in consumers, such as trust, excitement, and loyalty. This emotional connection can be especially powerful in creating long-term customer relationships. For example, Coca-Cola is a brand that has been able to create a strong emotional connection with its customers through its advertising campaigns, which have often focused on themes of happiness, family, and nostalgia and in most cases, they have been able to utilize subliminal perception in getting their brand and its brand idea engraved into the minds of its target audience.

If you read up to this point, you're wonderful.
I would be making a new publication on how you can create and maintain a strong brand which will improve the chances of success of a business.

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