Microblogging: I do think they will focus more on tokenisation than you suggest. Initially, the Leo team wanted to use the LEO token for their upcoming microblogging service but left that idea after some heavy push back. Now it'll get its own token. Somewhere I read the airdrop for that one will be 1-to-1 based on staked LEO, but that aside. But ok, we will have to wait and see whats gonna happen. The good thing is: the Leo team is not sitting quiet and doing nothing, quite the opposite. That in itself is good for LEO, the community and with that also for HIVE :)
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