I agree with you on this, Food business is one of the important business be it raw or cooked and for you to attract customers to your business then it means you are selling what's in demand, however, not everyone is making it in the food industry
For you to earn it in a particular business you must not see it as a means to earn money instead see it as an impact you are giving to people
Cooked food is always the key and how it is cooked and how innovative it is also matters here.