Hive has a unique quality in the crypto space: it is enjoyable by regular people.
Hive can capture people's time and brain with games, blogging and all sorts of rewarding interactions. This is new and will definitely have a heavy impact sooner or later.
I think that makes a huge difference with other blockchains that are targeted as either investors or the industry (I am thinking about IOT and such).
Blockchain V1: BTC and cryptocurrency only
V2: ETH and EVM adding smart contracts
V3: HIVE combining the others and including a social dimension to it
I am looking forward to see how it will evolve!