The Burger King Real Meals' latest initiative is to have QR codes appear on nearly six million meal boxes, unlocking a digital collectible.
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Burger King announced the launch of a new non-fungible token (NFT) campaign in collaboration with NFT marketplace Sweet.
NFTs are a type of cryptographically unique token that can represent ownership over sports memorabilia, concert tickets, or artworks.
The NFT is part of Burger King's 'Keep It Real Meals' campaign, which is done in partnership with celebrities Nelly, Anitta, and LILHUDDY.
Collecting digital collectibles allow customers to assess NFTs, which, in turn, makes them eligible for prizes ranging from 3D Burger King digital collectibles, Whopper sandwiches for a year, autographed goods, or even a "once in a lifetime call with one of the campaign's celebrities," per a statement seen by Decrypt.
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Companies like Budweiser, the global payments giant Visa has entered the NFT space too.
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