Google Maps gets an AI upgrade to compete with Apple
Google is introducing its generative AI chatbot, Gemini, into its flagship navigation app, Google Maps, as part of a larger effort to compete with Apple's recent AI advances. The company plans to use Gemini's chatbot features to communicate with Maps, allowing users to ask for tips on specific spots in a neighborhood or city, receive lists of nearby attractions, and ask open-ended search queries. The updated app will show more tailored options, such as lists of speakeasies or live music venues.
The Gemini chatbot will also provide information about parking options near a designated destination and walking directions for users to check after leaving the car. Additionally, additional road signs and crosswalks will be clearly marked on Maps to help navigate unfamiliar areas. Google remains the industry leader in navigation apps, but Apple has made significant AI gains in recent months, making it difficult for Google to stand still. While Apple Maps is still behind Google, it has made significant progress and is now on par with Google in some key markets.
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