The reason why it can not be easy to get the website up in Google search ranking is because those who write content aren't focus on SEO because no one gets pay by Google. If the site is a publishing outlet, the team can decide which type of content they want to have on the site which can rank on search engines.
I guess, khal probably forget about changing the logo and also the name. Hopefully, they look at it and get it fixed.
I see Khal has seen our feedback recently and hope the things we like to see in upcoming updates will be covered in a gradual way. The team here is mostly developers and coders, so they will sure look into SEO perspective now.
Let's wait and watch.