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And he's cashing out on the attention

He is the master of all.

Good for him.

I am sure it helps the ad revenue.

Most likely

He certainly can stir people up.

Of course, he has his share of foolish ideas.

Yeah, like the cage fight he wants to do with Zucker

Yeah. Two billionaires seeking attention there.

Foolish attention, while playing with people's emotions.

People allow themselves to be played with. Only the emotionally immature fall for such stunts.