Gambling is big business and marketing it is even bigger business. The problem with its marketing model has been laid bare in this publication. Its full of lies, deception and trickery. A short experience here....
When I did NYSC in 2016, I have a fellow corp member who was addicted gambler. As we arrived and trying to put our rooms in order, he disappeared to go and look for the closest Bet Naija shop. For the next 1 year, he gambled everyday (sometimes in empty stomach) and lost all the bet. He only won 5k once, through-out the year. He always regrets every getting to learn this bad habit, but he is hooked already.
This story illustrates everything wrong with gambling and its marketing. In one word, I will call it illusion
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I think sometimes people look at the bigger incentive. When you look at publications online and offline you will see that betting business is advertising people who became millionaires overnight. There is a way that it eats into the fabrics of people, sometimes some people feel that they are too neck-deep into betting, and because of this they keep waiting for the mega Money before they can finally stop betting, but the truth is that it never stops just like that young man you mentioned. People who own betting scheme knows that there are some always in search of quick money, it's a big pathetic situation.
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