It's very human to get attached to tokens, I have the same problem.
Overall for the markets, it's very exciting that people are emotional for their money. Imagine how boring crypto/stock markets would be if people could think rationally :D
I like to look it that way.
It is not a bad way to look at it. As I have observed at least, the least sticky crypto projects, are the ones that focus on maximizing wealth in the token, without offering anything else to "play" with. Hive is full of games, literally and metaphorically.