I haven't heard of Torum... but if this is the case, then it seems like you have strong leverage to bring interest from there yourself! That's a lot of engagement. I can only imagine the exponential effects such increased engagement would bring here.
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It is microblogging for the token. The people there have to do a few tasks every day to earn a tiny bit of xtm. Leo/Hive would be so much more lucrative for most of them. It's just hard to get them to bite. But there has to be a way.