There is constant marketing about Hive, both at meet ups and crypto events internationally. But zealy in specific I don't think it is temporary, there have been several campaigns, this is not the first one.
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My point is; the energy Hiveans use to carry out these tasks daily is next to none, currently it’s midnight in so many countries but they are actively engaging in the space, what if this turns to “our thing” and not just Zealy thing?