Many Hive people already share about Hive in various places like Twitter, Fb, Reddit, etc. Maybe it is not done enough, or maybe it is not done right and some view this in negative as trying to shill some random coins.
I agree with @chekohler that it will take a killer app built on Hive for it to get the recognition it deserves.
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Oh yeah, you are right, we need that dark horse on Hive. One killer app that could blow everything out of proportion. I feel it will come in due time if we keep on supporting the current & the new projects. They would develop over time with periodic improvements and maybe one day, at least one of them would get us the eyeballs we crave for.
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