Also, the other two matches today are more attractive for people from other countries, England, Italy and Spain have many famous players in their squads.
The first match is likely interesting only from the participating countries.
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Maybe that will capture a bit more attention. The consistency is needed which you are providing. Sad that others are joining in on a regular basis.
The later stages may be more appealing, the group stage lacks the drama of play-off matches.
Besides, there's way more people from outside Europe than Europeans.
That is true although it doesnt register with most Americans one large population base. South America is high on football. I guess a lot of them arent interested.
It's an European championship, I see why they are not interested that much.