Because they know how to do a play on words, I guess. When I started on Steem, I landed on steemit for the web site. When looking for an android client, there was Esteem. When I came back after the hard fork to Hive, the web site was peakd and the android client became ecency. I still go to peakd for web access and the ecency web site just happens to be where my shared links are parked.
3speak forked ecency for their web site, so that makes two reasons to fund ecency. If you count their Breakaway Communities that seems to include a mini-ecency hosting requirement then that bumps up to over 100.
Interesting. Does InLeo get support from 3Speak?