Splinterland has been around for a long and to be honestly with the time have spent here, that's is definitely the first web3 game I read about on hive and till now for me, it has being the most consistent game on web3 till this
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Yes, I think the fact that it's within Hive makes it quite consistent in the long term, because there are countless ways to create a marketing system, rewarding users for posting, for example, which is what already happens.