To be honest, web2 has a strong set of communities but these communities are in the wrong place. Web3 is the best place to grow a community and add value to the members because without them there would be no community.
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Web2 has strong communities but they do not know how to maximize these communities. Also, on web2 they never really have full ownership of these community
when it comes to activating and growing a community, Web3 is the best place to do it. Let's use Hive blockchain as a case study. Communities are thriving and one of the reasons is that members play an active role in decision making.