They use to be worth 30 cents, now they are worth $3. At the same time, we don't want Hive accounts to cost a lot because that would cripple our onboarding.
I think it is a critical issue for onboarding. I believe it should not cost that much if we aim to reach mass-adoption.
I recently saw Dalz's short post about the signal to decrease the account creation prices (from 3 HIVE to 1 HIVE). It's worth discussing ^^