Obviously crypto heads can find out about Hive
This is the complete answer to your question, there is nothing more to add.
Our Hive is not suitable for "ordinary people". No matter how much money you invest in magic landing pages, it will not make onlookers delve into the mechanics of Hive.
What is the point of a social media platform that isn't inclusive to all?
Well... in theory, every social network was created for everyone. In practice, none of the networks has full coverage of the population. And this is, of course, good.