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But what about the "Finance" part? Does this mean that long form posts can be about anything now, or does it mean that even without the name containing "Finance" long form posts still need to be about finance?

Per Khal, any topic is open to the UI now. The LeoFinance community page will still remain and users can still post finance, crypto and related stuff.

I'm aware of the rebranding, but the name has been kept a secret. Seems like the cat is out of the bag now though... or should I say Lion? #roar.

Aah yes, Khal is keeping us quite anxious about the name. The cat (lion) is definitely out🐅