Sort:  

The main motivation for starting this business was the realization that while tools are beneficial, ultimately, someone needs to take action.

After the brainstorming stage for content, the most challenging aspect becomes consistency and perseverance.

Yes, but once they know it's there, many will come back again as the platform grows. Much easier to pick something up again once you've tried it. Especially if it starts gaining notoriety from other places. Slow, slow, slow, fast...